Strategic Plan
The Louisville Convention & Visitors Bureau 5 year Strategic Plan was developed in 2007. The objectives of the Strategic Plan was developed in 2007. The objectives of the Strategic Plan have specific tactics associated with them. Plus the objectives are an integral part of the Bureau's Annual Marketing Plan.
The CVB Commissioners and Senior Management team continually update this plan to reflect the evolution of the Bureau's growth.
5 Year Strategic Plan Presentation 2007-2012
Strategic Plan PresentationUpdated Fall 2010 Strategic Plan Powerpoint Presentation. |
5 Year Strategic Plan Objectives 2007-2012
Objective #1:Increase brand awareness of Louisville as a destination which results in visitation from individual travelers. |
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Objective #2:Generate visitation from groups to Louisville |
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Objective #3:Secure resources to achieve the mission and objectives |
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Objective #4:Build community support for tourism and the CVB |
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Objective #5:Lead the effort to encourage product development and infrastructure improvements that are consistent with the CVB’s mission and destination brand |
