Leisure Travel

Louisville Tourism and Bourbon; Kentucky’s Native Spirit.

With the intent of capitalizing on what is uniquely Kentucky, the “Bourbon Country” initiative was developed and a strategic branding plan was created. Over 95% of the world’s bourbon is produced within miles of Louisville. We knew we had something totally unique to this area. Much like San Francisco is marketed as the gateway to wine country, Louisville has been positioned and marketed as the gateway to Bourbon Country.

Realizing that there were no distilleries in the city that were open to the public, Louisville created its own bourbon trail to go along with the Kentucky Bourbon Trail. While it doesn’t include a distillery, the Urban Bourbon Trail includes seven establishments the bourbon lover can visit and raise a glass of Kentucky’s own bourbon. Each is well-stocked with at least 50 bourbons, some as many as 150. Bourbon-inspired cuisine, prepared by some of the region’s most creative chefs, can also be found on the Urban Bourbon Trail.

Bourbon Country and the Urban Bourbon Trail have not only generated a lot of local, regional and national buzz, it has also drawn a whole new wave of bourbon-loving visitors to Louisville and the seven-county region that house the eight distilleries on the Kentucky Bourbon Trail.

Tourism and Tours Documents

	2007-2008 Visitors Information Center Year End Results Statistical summary of all visitor surveys submitted via the survey kiosk in the Visitors Information Center. Download the report
	2009 Visitors Count to the Visitors Information Center 55,000 visitors to the downtown Visitor Information Center. Download the report
	2006 Visitor Profile Study Technical Report The visitor profile study technical report was conducted by the Purdue Tourism and Hospitality Research Center. The main objective of this study was to develop a detailed profile of visitors to the Greater Louisville area. Download the report
	2006 Visitor Profile Study Executive Report The visitor profile study executive report was conducted by the Purdue Tourism and Hospitality Research Center. The analysis presented in this report was conducted in concert with the visitor profile study. The objective of this component of the study was to determine the number of visitors coming to Jefferson County, the geographic region of study, and develop a comprehensive analysis of the economic impact of those visitors. Download the report
	2008 Tour Planner Guide Motorcoach Tour Planning Guide used to help receptive operators plan a successful tour in Louisville. It details the city’s highlights, including all the information they need to plan a memorable visit. Download the report
	Tourism Itinerary Booklet 2008 Motorcoach marketing material to assist receptive operators in planning a successful Louisville tour. Booklet consists of themed and single event itinerary examples.. Download the report