Mission and Values
We are charged with marketing Louisville as a premier business and leisure destination
The Bureau's Mission
"The mission of the Louisville Convention and Visitors Bureau is to enhance Louisville's economy through tourism — to position and sell our community worldwide, in partnership with the public and private sector, as a premier destination for conventions, trade shows, corporate meetings, group tours and individual leisure travel. In pursuit of its mission, the Bureau generates increased visitor spending, local tax receipts and job development."
The Bureau's Vision
Within the next five years, the Louisville Convention & Visitors Bureau will move from a destination-marketing organization to a leadership position in destination management. We will get there by: forming corporate and community alliances, not just marketing partnerships; developing a diversified portfolio of meeting and convention clientele with special emphasis on customer service, retention and sales; growing the leisure visitor segment by pursuing special interest groups through the introduction of new destination product; and acknowledging the value and depth of our destination brand through a fully integrated marketing investment strategy with focus on key target markets.