The Bureau's Business Web Site

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I would like to welcome you to the Louisville Convention&Visitors Bureau business site. I encourage you to visit the site often and use it as your on-line resource for the latest trends, statistics and most recent happenings in the hospitality arena. Not only will the information encompass local tidbits, but regional, national and even international travel trends will be shared as well. The site will be updated on a regular basis, so make it a point to check back often. Information is integral to success. Your success is our success. I welcome your comments and/or suggestions, and look forward to our continued dialogue.

Sincerely, Jim

Tourism Trends | Blog

2012 Tourism Trends

Online booking will continue to (modestly) grow

More than 50% of travel bookings are now made on the internet. The number of U.S. travelers booking and researching online is still seeing modest growth. More than 114 million people will research travel online this year, while 94 million will actually book reservations.

Harris Poll Survey

Harris Poll conducted an online survey this past November. Over 2500 people responded to the poll and demographic information was weighted where necessary to make the survey a statistically valid sampling of American travelers. To no surprise the results show that Americans are still cutting back on some discretionary spending because the still struggling economy continues to breed fiduciary caution. The results only cover the first half of 2012, but the news that only 3 in 10 plan on taking a vacation longer than a week during that period of time is cause for concern. Hopefully the economy will show steady improvement in early 2012 so the summer vacation season can regain some of its strength it had before the great recession.